Willy Russell Analysis of a Performance Essay Example For Students

Willy Russell Analysis of a Performance Essay This Musical is set in Liverpool. It is about a working class mum (Mrs Johnstone) who gives away one of her new born twins to her employer so that she can lead a better life. The employer Mrs Lyons takes on one of the babies at birth and brings the baby up as one of her own with her husband. Mrs Johnstone is always behind on her bills and is always in debt with the tax man, But Mrs Lyons is rich and can bring up the son with everything he needs. The boys grow up and as they get older they are still none the wiser. When they were about 7 they meet in the street and find out that they were born on the same day and year. They then make a pack to be blood brothers. The two boys Mickey and Eddie soon find out that they will soon be split up and may never see each other again. When Mrs Lyons moves she takes Eddie with her, they go to live in the countryside. Not knowing were the Lyons have gone Mrs Johnstone is evicted out of her house so they can build new houses. They get moved to the countryside not knowing that the two boys would be reunited. The two boys meet have a lot to catch up on. We will write a custom essay on Willy Russell Analysis of a Performance specifically for you for only $16.38 $13.9/page Order now They both get themselfs a girlfriend and Eddie goes to University while Mickey is left trying to get a job. The work place is then shut down making Mickey unemployed. The boys meet again when they were a lot older. Mickey and Eddie have an argument in a bank that Mickey is robbing because he has no money to support his new family. Mrs Johnstone comes in the argument and Mrs Lyons follows. The police come and give their orders to put down the gun. Mrs Johnstone tells them that they are brothers and how that they were split up at birth a few seconds later the two boys were shot together. Stage, Space and Props The actors used the space Very well. They used every bit of the stage but tended to use the Middle and Stage left and Right. The stage Left was used for Mrs Lyons house and Stage Right was mainly used Mrs Johnston house. There was a minimal amount of probes used. The scenery was the same on the left and right most of the way through except when some of the scenary was droped.. Washing lines, Milk bottles and Chairs were a few of the probes used.  Music  There was music used in this production. The music was the same all the way through but with diffrent word and in diffrent moods. It gave a scene of feeling to the show. It also let you know how the actors were feeling. Conclusion  In conclusion I think that this Musical was great. They used the stage in such away that everyone could see and such a way that no one was hidden. The music they used was a great way of putting there feelings across.  There was a narrator in the show. He played a vital part. He is not only a narrator but he is sometimes Mrs Johnstones consciences. He gives her help and guidance thoughout.

Loot Plot summary Essay Example

Loot Plot summary Essay Example Loot Plot summary Paper Loot Plot summary Paper The play begins in the afternoon in Mcleavys house. A coffin stands in the room. Mcleavy is on stage mourning his wifes death. Fay enters and begins the farce by being insensitive and inappropriate for the situation. Dealing with religion, sex and death; the first two pages sets the farcical scene. Fay suggests Mcleavy, after three days of being a widower, find a new wife. Fay describes someone like herself as the perfect candidate for Mcleavys second wife. Hal enters the room he opens a wardrobe and then re locks it. Mcleavy questions what is inside but Hal moves the topic of conversation along. Mcleavy leaves to look at a wreath. While Fay and Hal converse we learn of Hals illegal past and activities. Hal also introduces us to Dennis his friend who we meet later. Hal tells us he works for an Undertaker. Mcleavy re-enters and tells us of a bank robbery where thieves got away with a fortune. The bank is described as the one next to the Undertakers. The scene is setting out the story and the missing money is becoming the centre of concentration. Dennis arrives with the cars. They ask about the damaged caused to the Undertakers in the robbery. Mcleavy and Fay leave the room and Hal and Dennis are left. Suspicions are proven to be right as Dennis explains to Hal the trouble hes had with the police. Hal reveals the plan of hiding the money in the coffin. Hal finds out Dennis has been having sex with Fay. Dennis tells Hal he would like to marry her, its the one thing I havent tried. Fay and Mcleavy re-enter the room. Fay places the ten commandments on the coffin because she was a great believer in some of them. Hal and Dennis lift the coffin and exit. Truscott then soon enters pretending to be attached to the metropolitan water board. Mcleavy is asked to go and find his water mains. Truscott acquires Fays handwriting, which he uses for evidence later on. Mcleavy enters and tells Truscott where the mains is, Truscott goes off to find it. Hal comes back and reports a flat tyre and therefore a delay of the funeral. Dennis enters and leaves with Mcleavy. Hal and Faye are left while they go to the funeral. She insists he opens the wardrobe where his mothers corpse is. She ask him what is in there and he admits straight away. She ask where the money is and he admits straight away. Fay gets in on the deal she demands her 33. 3% to help Hal get rid of the body. Fay undresses the body during the melee of this Truscotts shadow can be seen at the door. He knocks on the door. Hal cleans away the clothes and Fay lets him in. Truscott looks in the wardrobe but the body is elsewhere now. Truscott sees the body but believes it to be a dummy for a sewing exhibition. Truscott expects Hal of the robbery and tries to beat an answer out of him. Fay reports an accident and Mcleavy enters. There was a crash and the money has been brought back to the house. Mcleavy and Truscott leave to fetch an image of the pope. Dennis is told of Fays involvement he asks her to marry him. Truscott questions Dennis involvement and the act ends with Dennis hurrying out with the corpse and Truscott finding a glass eye on the floor. Truscott is examining the eye under a magnifying glass. Mcleavy and Fay enter. Truscott tries to explain something to Mcleavy when Hal and Dennis burst in with the corpse, Truscott still believes it is a dummy. Truscott explains he is a police officer. He explains he is not only looking for the robbers but the murderer of Mrs Leavy. Truscott finds a book called The trial of Phyllis Mcmahon. Nurse accused of murdering her patient He stares hard at Fay. He takes a page from the book. The page shows the killers handwriting and he matches it with the example he got from Fay earlier. Truscott cant prove anything and believes the eye he found was from the dummy. Mcleavy sees the eye and knows it is his wifes. Hal claims to of given it to Fay. Mcleavy opens the coffin to put the eye back, when he opens it he falls back as if to faint. The lid is replaced before Truscott sees inside. Finally the coffin breaks and money falls at Truscotts feet. Truscott is bribed with 25% of the money. Truscott then has Mcleavy arrested as he doesnt want in on the deal and wants Truscott arrested. The play ends with Fay finally accepting Dennis offer of marriage. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Geoffrey Chaucer section.

A History of German Essay Example | Topics and Well Written Essays - 1000 words

A History of German - Essay Example Past events that occurred in Germany have affected the current political and economic status of Germany. The economy is still a boost and has been ranked fourth and the politics are still the same, with the country been headed by a president and a chancellor. Due to the effects of the cold war, Germany has improved and the current unification of the 1990 has boosted the status of the nation. As the oldest European nation, Germany has a history that began during the interplay between the German tribes and the Roman Empire. Modern Germany was formed in 1817, under the leadership of Otto von Bismarck, the German chancellor. He tried to bring allies with Europe (Salmons, 2012). The industrial revolution modernized the German economy and this led to the rapid growth of cities and the emergence of the socialist movement in the nation. During the 1930s, Germany was hit hard by the great depression, which caused a lot of unemployment and the people lost confidence in the Government. The Nazi of Germany led by Adolf Hitler restored the economic prosperity and ended the mass unemployment using the military and suppressing labor unions and strikes. This act brought them fame and recognition. Nevertheless, the regimes were hostile to the Jews who became the main target to attacks. When the Nazi were defeated, this brought forth the cold war which divided Germany into two parts namely the democratic West Germany and the communist East Germany; during this time, many people fled from the communist area to the democratic area (Salmons, 2012). As a result of this division, NATO was formed, which later became the European Union and then the world’s largest economy. During this time, East Germany was a communist region and it was headed by dictators.

How to make a new friends Essay Example | Topics and Well Written Essays - 750 words

How to make a new friends - Essay Example Getting more out of the current relationship and meeting entirely new people can go a long way because many people find it uneasy to access potential new friends. According to â€Å"Better Health Channel† meeting new friends requires an individual to have lots of potential friends around them and make effort to know and understand them on a daily basis (Web). Pulling out of day-to-day routine is essential in meeting new friends especially by participating in hobbies or communities where one can naturally meet new people. Getting involved in people-oriented activities may help in knowing new people sharing many things in common as yours. Meeting someone new for the first time initially requires that you talk to them about common things such as weather, hobby, politics or a sporting event (Rubin Web). Initiating small talk naturally may help in giving a good impression to the person who will in turn be free to share with you because you are approachable. There must be a consistent style of contacting the person even after the first impression because meeting afterwards strengthens the relationship and enables the two becoming more close to each other. Another best way of maintaining a closer relationship is constant communication through cell phone and social networking although face to face is the sure way to improve relationship into a new friend. According to Rubin, inviting potential friends to do something together or hanging out and doing something outside of the situation you met may is an important experience in strengthening the relationship (Web). Although most people may find it a little hesitant to invite people out because it is a little scary at first and because of risk of rejection, it is not as bad as asking someone out on a date; it is much simpler. It also depends mostly on how you met since some people may be invited out fairly while others may be waited for a while, for example a month before

Law essay Example | Topics and Well Written Essays - 2000 words - 1

Law - Essay Example In many countries there are restricted areas where patent laws are applicable and these include such areas as methods of businesses and also act of mentality. The patent rights prevent other entities from selling, using, making or distribution of the invention without the patentee permission (Lehman, 1995). Agreement on Trade Related Aspects of Intellectual Property Rights of the World Trade Organization is applicable to all members of the organization as far as any inventions are considered especially as far as technology is concerned. The protection term has been to be more than twenty years by the organization (Steinberg, 2005). A patent excludes others from making use of your invention for a limited period usually 20 years subject to fees maintenance. In essence it is like any other property right because it can be sold, transferred, or basically abandoned once the exclusive period has expired. The government is the provider of the exclusive rights but only if you agree to provide the invention details to the public after the stipulated period of 20 years or 17 years. The rights of the patent vary according to different nations (Silverthorne, 2004). Since the patent gives the patent holder some exclusive rights and indeed a monopoly it does not however mean that the patent holder can in any way can abuse the patent. For instance, a number of inventions are further developments of prior inventions which mean that the invention may as well be covered by another person patent. If the inventor adds a new feature to existing design and makes new improvements to the design and in the process obtain a patent in accordance to the design improvement then he/she can only build his/her improvements legally with the patent holder’s permission if only the original patent is still being used. Also the owner of the improved design can rule out the patent holder

Enron Accounting Scandal: Changes to SAS 99

Enron Accounting Scandal: Changes to SAS 99 The Enron accounting scandal is one of the most shocking nightmares in the professions history. Enron rises to success quickly after its establishment in 1985. However, despite attracting huge share prices, the company files for bankruptcy in December 2001 and its share value plummets from $92 to $0.67 within a span of one month. The question that most stakeholders still have is how such a huge company, one of the most promising in the United States, comes crumbling down overnight. The underlying problem in Enrons case is the lack of sufficient accounting oversight to ensure that the figures executives post reflect a true and fair view of the companys position (McLean Elkind, 2003). Massive deregulation and the lack of an independent accounting firm to audit Enrons books helps to keep the con going for years. Though the company starts failing in the late 1990s, it is not until late 2001 that the world realizes what is going on behind the scenes. Main players in the scandal including CEO Jeffery Skilling, Enron former CEO Kenneth Bay and innovative CFO Andrew Fastow are all convicted of insider trading and fraud related charges. Arthur Andersen LLP, the accounting firm that fails report Enrons misrepresentation is closed and convicted for obstructing justice, though this conviction is overturned. The SEC works with a tight regulatory framework looking to prevent companies from pulling stunts like the ones in Enrons case. However, there are loopholes that allow Enron to thrive. Among them is a mechanism that allows companies to influence the progress of their share values on the stock market. Mark-to-market accounting allows Enron to peg its share value on the market price, rather than the value reflected on its books(Collins, 2006)On top of this, allowing companies to hedge their stock using SPVs in the balance sheet represents a failure in preventing companies from unfairly influencing the progress of their stock value. These are only basic aspects that Enrons exploits, but there is a bigger safeguard of them all, an independent audit firm. Arthur Andersen LLP fails in its obligation to provide a true and fair view of Enrons operations. This allows the company to continue its fraud over an extended period of time. At this time, rather than report to the board of directors, t he audit firm directly reports to the company executives, which limits its independence significantly, as well as introduce a loophole in the mechanism that allows executives to perpetuate their own interests at the expense of the shareholders (McLean Elkind, 2003). Changes to SAS 99 Communication of potential fraud: SAS 99 improves look to ensure that there is greater oversight against corporate fraud. As a result, the reporting framework has been expanded to include more than just management. The board of directors and other stakeholders are now more engaged in the communication of fraud process (Thomas, 2002). Furthermore, the obligation of the independent auditor has shifted and they now cover a wider stakeholder scope, which means that offering information to management alone is not enough. Failure to provide a thorough breakdown of the audit to other stakeholders now amounts to a failed engagement. Fraud risk factors: auditors heavily rely on information that they gather in the course of an engagement to make a decision about the nature of a companys financial statements. However, revisions to SAS 99 means that they can now establish ways to detect fraud by assessing the audit environment. That is, auditors can rely on more than just the financial information that a company presents to determine whether or not there is any misrepresentation in the information sent to the public or board of directors. Greater auditor independence: SAS 99 reviews what is expected of an independent auditor in the course of an audit engagement. The greatest transformation that occurs to SAS in this regard is to distinguish the role of management from that of auditors. Initially, there is a small line between the auditor and management to the extent that the auditors are allowed to have other interests that are connected with management. What this change in the standard does is to eliminate the conflict of interest by drawing a line between these two key stakeholder groups when it comes to preventing accounting fraud. Greater independence not only comes because of regulations, but also a greater scope in the number of stakeholders that auditors report to (Thomas, 2002). Clients illegal operations: SAS 99 does provide a new perspective when it comes to reporting illegal acts that the audit discovers are conducted by the client. Initially, failing to report these acts fell under the jurisdiction of criminal justice and was labelled as obstruction of justice. However, SAS 99 offers a fresher approach to the issue by outlining procedures and obligations of an auditor when it comes to reporting and handling perceived illegal operations by the client. Therefore, for the first time, the auditor does have a responsibility under accounting principles when it is suspected that there are illegal acts by the client. References Collins, D. (2006). Behaving Badly: Ethical Lessons from Enron. Dog Ear Publishing, LLC. McLean, B. Elkind, P. (2003). The Smartest Guys in the Room. New York: Portfolio Trade. Thomas, W. (2002). The Rise and Fall of Enron. Journal of Accountancy. Retrieved from http://www.journalofaccountancy.com/issues/2002/apr/theriseandfallofenron.html

Economic System :: essays research papers

Economic System A country’s economic system consists of the structure and processes that it uses to allocate it’s resources and conduct it’s commercial activities.  Ã‚  Ã‚  Ã‚  Ã‚   Types of Economic Systems - Centrally planned economy - Mixed economy - Market economy Centrally planned economy System in which a nation’s resources are owned by the government. Origins: the ideology that the welfare of the group is more important than individual well being. (Karl Marx). Decline: In the 80’s nations began to dismantle communist central planning in favor of market based economy. Failures -economic value ,Provide incentives, Achieve rapid growth, Satisfy Consumer needs. Mixed economy Economic system in which resources are more equally divide between private and government ownership. Origins: the idea that a successful system must be not only efficient and innovative but should also protect society. Decline: mixed economies are converting to market system. (Privatization). Market Economy The majority of nations resources are privately owned. Economic decisions are determined by supply and demand. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Origins: the belief that individual concerns should be placed above group concerns. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Features: free choice, free enterprise and price flexibility. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Governments role: enforcing antitrust laws, preserving property rights, providing a stable fiscal and monetary environment and preserving political stability. Development of nations The economic development is a measure of gauging the economic well being of one nation's people as compared with that of another nation’s people. National development indicators: - national production - purchasing power parity - human development National Production Gross national product: value of all goods and services produced by country during a one year period, including income generated by both domestic and international activities. Gross domestic product: value of all goods and services produced by a country’s domestic economy over one year period. GDP or GNP per capita: nation’s GDP or GNP divided by it’s population. Purchasing Power Parity Purchasing power: the value of all goods and services that can be purchased with one unit of a country's currency. Purchasing power parity: is the relative ability of two countries’ currencies to buy the same â€Å"basket† of goods in those two countries. Human Development Human development index: The measure of the extent to which a peoples needs (healthy life, education, decent standard of living) are satisfied and the extent to which this needs are addressed equally across a nation’s entire population. Classifying countries Developed: highly industrialized and efficient countries that have a high quality of life. -USA,France, Italy, Canada.. Newly industrialized: recently increased the portion of it’s national production and exports from industrial operations ( emerging markets: developed + newly industrialized).

Coco Cola Internal Analysis

Internal Analysis Coca-Cola is the world's largest drinks company, with giant and strong advantages of global competitiveness, brand image has been popularity, in the market share high. Coca-Cola offers a unique combination of organizational and physical resources that support it’s favorable operating results. Strengths – The highest scores for the company's strengths include the high ability of innovation, research, and development.Coca-Cola has created a strong brand for itself in the drinking industry, and provides a competitive advantage over other players in the market. They use the unique flavor and price strategy to attract more customers. Weaknesses – Coke contains caffeine and other components, this is a slightly bad places that compared with other health drinks, such as milk. And it easys to cause fat. And it's a large organization, not easy to manage, and less use of celebrity advertising, decrease attraction. Our Industry overviewThe definition for so ft drink industry includes manufacturing non-alcoholic, carbonated beverages, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. The world’s top 10 soft drink companies by market share (2009) are Coca-Cola, PepsiCo, Nestle, Sunstory, Dr Pepper Snapple, Red Bull, Danone, Kirin, Asahi Breweries, Ito En. Internal Threats With regard to the bargaining power of buyers, it must be noted that there exists a low switching cost. This will give consumers more bargaining power.However, on the other hand, the limited alternative goods will lower buyers’ bargaining power. The last force indicator to estimate the degree of internal competition is the bargaining power of suppliers. Obviously, there are plenty of substitutes for sugar, one of the main ingredients in manufacturing beverage concentrates and syrups. In addition, various materials are also available for packaging. Under these circumstances, suppliers in the soft drink industry have les s bargaining power.The Coca? Cola Company is the world’s leading beverage manufacturing company. It possesses a strong brand name and brand portfolio. It operates in more than 200 countries and markets with more than 500 brands and 3,500 beverage products. Coca-Cola’s market leadership and industry-leading brands provide an exceptional competitive advantage and in turn enhance its bargaining power. Above all, operation activities, marketing activities are critical for success in our industry.

Skydiving and Parachuting Weather - Atmosphere

Skydiving and Parachuting Weather - Atmosphere We live on the bottom of an ocean of air that covers our world. Some people venture up into that ocean as aviators. Some even get out of their aircraft and allow their density to pull them back down to the bottom. Currently, this can only be survived through the use of a parachute. Although, skydiving seems like an extreme activity to many people, in good weather conditions the risks are very low. When weather conditions change, risks are compounded. That is why these daredevils must be very aware of the currents and conditions of this ocean of air. Wind Conditions and Skydivers The factor that is most important to skydivers is wind conditions. Modern square parachutes have approximately a twenty mile per hour forward speed. This forward speed affords the skydiver great maneuverability. On a day with no wind, a parachutist can go twenty miles per hour in whatever direction they prefer. When the wind is blowing, the wind speed and direction must be taken into consideration in order to land in the designated landing area. Just like a boat on a river, the currents of air will push a parachute in the direction that it is flowing. Using Winds for Spotting Skydivers learn a skill called spotting, which is to pick out the location above the ground that will allow the wind to best assist the skydiver with getting back to the landing zone. There are three ways to figure out the best spot for the jump: Skydivers may use the winds aloft forecast provided by the National Weather Service.The skydiver may simply look at the movement of the clouds aloft for the upper winds.Looking at the windsocks and flags on the drop zone for surface wind speed and direction also works. The Effects of Winds on the Drop Zone A 10 mile per hour wind will drift a skydiver a half a mile in a normal 3000-foot descent under canopy. Because a skydiver in freefall is going at speeds ranging from 120 mph and 180 mph on average, they only stay in freefall for between 45 seconds to a minute. With less surface area to cause drift, freefall drift is much less than the wind drift under canopy. So skydivers look at an aerial view of the area and find an easily visible landmark that is as far upwind of the landing area as their estimated drift. Once in the air, the real trick is to able to look straight down and direct the plane to that spot. One degree of angle becomes quite a large distance of the spot when looking from a height of two miles up. Modern GPS technology has made the job in the aircraft much easier because all the pilot has to do is head into the wind and look at the GPS for the distance from the center of the landing zone, but a good skydiver still knows how to look for the spot. The Dangers of Wind Turbulence and Skydiving As air flows over objects close to the ground, it will roll, just like water flowing over a rock. This rolling air is known as turbulence. Turbulence is very dangerous to skydivers because if a jumper gets caught in a downward flow of air, it will accelerate the parachutist toward the ground, which can result in injury or death. Unlike water on a river, this flow is invisible, so skydivers must be aware of the objects that cause turbulence such as buildings, trees, or mountains. Depending on wind speed, turbulence can be created downwind of that obstacle at a distance of ten to twenty times the height of the obstacle. That is one of the reasons why skydivers dont typically jump when the winds are more than 20 to 30 mph. Clouds and the Parachutist Clouds are also a factor when skydiving. In the United States skydiving falls under visual flight rules, which basically means a skydiver needs a clear view of the ground from the height that they wish to jump. Although clouds are droplets of condensed water and would not hurt the skydiver if they fell through them, it is what is on the other side of them that the skydiver cant see, such as an airplane, that could hurt them. The FAA has specifications as to how far away from clouds you must be depending on what altitude you are at, and they are listed in FAR 105.17. Beware of Thunderstorms Especially dangerous to skydivers are thunderstorms. They are generally accompanied by very strong and erratic winds and have even been known to have updrafts that are strong enough to lift a skydiver into dangerous levels of the atmosphere where there is very little oxygen. Now that you know what kind of weather you need to skydive safely, pick a beautiful day and head out to your local skydiving center. The United States Parachute Association is the only national organization that is recognized by the International Federation of Aeronautics. The USPA offers a list of member skydiving centers (dropzones) that promise to follow the basic safety requirements for skydiving. Edited by Mr. Dennis Zurawski

WEaknesses of the UK Parliamen essays

WEaknesses of the UK Parliamen essays What accounts for the weakness of the UK Parliament? The UK Parliament has certain weaknesses. This essay will identify and analyse five of the major weaknesses. Firstly, I will argue that the Parliament is not a true representation of the electorate. Then, I will look at claim that the strong party system and the whip system cause weaknesses within Parliament. Thirdly, I shall argue that the committee system within Parliament does not effectively scrutinise the workings of government departments. Fourthly, I will address the claim that because of the House of Lords only having limited powers and because it is not sufficiently independent or representative, it is unable to legitimate the actions of the government and finally, I will argue that external bodies reduce the strength of Parliament. The primary role of the Parliament is that of manifest legitimation- giving the formal seal of approval ii. The weaknesses in Parliament cause inefficient procedures and in the end may cause the Parliament to be unable to effectively legit imate the actions and policies of the government. Parliament is not a true representation of the electorate, regarding both the electorates choice of MPs or the representation of the needs and characteristics of the electorate. The first-past-the-post (FPP) electoral system of does not give a fair representation of the views of the electorate. The FPP is good on the account of it keeping extremist parties at bay and it maintains the local base for MPs. This system is can give absolute majorities in Parliament to parties with considerably less than 50 per cent of the vote. This is useful in creating an effective legislative majority to enable the bills to be passed quickly and with little debate. However, I believe that the FPP system is unrepresentative. It exaggerates the lead of the winning partyi, for example in the 1992 General Elections, the Conservative Party ...

RADIATION AND IT'S BIOLOGICAL EFFECTS Research Paper

RADIATION AND IT'S BIOLOGICAL EFFECTS - Research Paper Example This paper discusses radiation and it narrows down to the biological effects of radiation. Introduction When a nucleus of an atom emits high-energy photons and particles such as gamma rays, this kind of radiation is referred to as nuclear radiation. X-rays behave in a similar way as they do gamma rays, although unlike gamma rays, they do not involve the nucleus. For this reason, in describing nuclear radiation and x-rays, the term ionizing radiation is used. While non-ionizing radiation is vital to life, excessive exposures cause tissue damage. All ionizing radiation forms have adequate energy to ionize atoms that may in return destabilize molecules within cells ensuing into tissue damage (Francis & Kirkpatrick, 538). Although radiation is useful biologically as aforementioned, for instance in the treatment of cancer due to its ability to destroy cancerous tissues, exposure of human tissue to higher energies associated with nuclear radiation has adverse biological effects – it causes severe damage to the tissues (McCall, 213). Whenever any radiation passes through a matter, it deposits energy along its path, which leads to ionization, increased temperatures, and atomic excitations. The ionization that radiation passing through living tissue causes can lead to the damage of organic molecules if the electrons are involved in molecular binding. In the event that there is the destruction of too many molecules in this manner or in the event that there is the damaging of DNA molecules, cells may either become cancerous or die (Francis & Kirkpatrick, 538). In addition to cancer induction, other biological effects include changes in the central nervous system, heritable effects, formation of cataract and early effects on body organs as well as their function (National Research Council Staff, 2). Deliberate exposure of living tissues to radiation therefore is something to be avoided unless it is utterly necessary. In fact, the World Congress on Medical Physics an d Biomedical Engineering 2009 documents that extreme care is not an option whenever radiation is used and the advantages of using radiation must always be greater than harm and risk from it (111). Radiations that are associated with nuclear explosions include gamma rays, neutrons, and to a much lesser extent, beta particles. During an explosion, most of the gammas and all the neutrons are essentially generated in fusion and fission reactions. The capture of neutrons in the surrounding air, water or earth as well as in the explosion-weapon debris generates additional gamma rays in addition to a large array of radioisotopes, which comprise the radioactive fallout. Normally, both gamma rays and neutrons are strongly absorbed all over the body thereby affecting all organs (Hafemeister, 5). Francis & Kirkpatrick point out that radiation’s outcome on people’s health is dependent on the amount of radiation that living tissue absorbs as well as the biological impacts linked wi th this absorption (538). To explain further, radiation’s harmful biological effects are attributable to destructive ionization generated within an exposed organism’s cell bodies. In animal tissues, both neutrons and gamma rays’ mean free paths are in the order of twenty centimeters, which is the range that inflicts maximum damage to the organism. In the event tha

Strategic marketing management Coursework Example | Topics and Well Written Essays - 5000 words

Strategic marketing management - Coursework Example Sony, a leading firm in the rapidly changing digital appliance industry has continued to explore and establish new markets globally. In addition, the corporation has been dealing with customer electronics from the time the World War II ended. The company with their wide experience and participation in the global market for long, it has enabled the company to grow and become the global company and the wealthiest. The company markets its products and services globally under the famous trademark â€Å"Sony†, which is registered in more than 204 countries globally. These subsidiaries both in Japan and those distributed all over the world, has the responsibility of marketing the company’s products and services (Hodgson, 1998, p19). The Sony Corporation has more than 30 Subsidiaries Company in Japan and more than 50 subsidiaries outside Japan. Sony Marketing (Japan) Inc. has the role of sales and marketing of the company’s products. ... es that excel from given technological advancement or have been experiencing new inventions at entering the market; thus, posing challenge to Sony Corporation. Secondly, company has also experienced the aspect of price fluctuation from technological advancement and competitive dynamics thus influencing the aspect of demand and supply in the world market. For example, when the product prices of HDD rise, the profits of products experience pressure, which cannot be warranted. Thirdly, the company’s products have rapidly become obsolete thus shortening the product life cycle. Apart from internationalizing its products, the promoting the company undertakes marketing strategies the engage on research and development of potential markets globally. 1.1 Marketing strategy The modern theories dealing with marketing strategies emphasize the need for business and companies embrace the modern competitive strategies on the business environment. The theory by Anthony Freeling suggests that there is the need for business to embrace the element of agile, marketing strategy. The marketing agile will enable the company to respond to the issues of market demands without any difficulty. The theories on the marketing strategies need that the companies develop competitive strategies that will allow them compete with other rival companies effectively. According to the modern theories of strategic marketing, the traditional marketing strategies have proved to be slow and laborious in nature thus results in increasing the cost of operations of the company. Marketing strategy is a marketing approach that companies to capture market niche in the consumer environment use that. The business set-up utilizes and employs the use of marketing strategy to gain and maximize the optimal profit